We Act Challenge is the perfect embodiment of a social gamification and it works!
In a few words, the gamification is the use of elements of game play in a non-game context, which provides incentives of user engagement, with points rewards, badges, level, progress bars, etc.
We Act challenge drives engagement because it is fun and interesting, we have daily challenges and some weekly goals to reach, we feel part of a larger effort to improve our footprint with small steps at the time. The healthy competition and the community recognition are also part of what makes it so enjoyable.
I am sure our society will become more gamified in the near future and I am welcoming initiatives as good as this one!
Let's save the planet while having fun!